Saturday, 28 January 2012

iPerfumer makes The Sunday Times top 500 apps for 2012




iPerfumer, the fragrance recommendation app developed by Givaudan, has been listed in the UK’s Sunday Times as one of the top 500 apps in the world for 2012.

One of only 22 apps from the Fashion & Beauty category included in the top 500 - iPerfumer is delighted with this accolade. It comes as a result of listening to the comments and suggestions of the iPerfumer community to develop a perfect, simple pocket guide to fragrance.

Givaudan created iPerfumer after connecting market and technological developments with a consumer need for guidance when buying perfume.  The latest version of iPerfumer allows users to update their profiles,  post a “wish list” for friends and families to see, as well as providing many different ways to explore the fragrance market; searching by brand, by fragrance family or even by “note”. 

Following the successful launch of iPerfumer in 2010, Givaudan updated the app in December 2011 with a new version for iPhone that is scheduled for release for Android phones in early February.

I went to the aforementioned launch do at The Ivy... I ended up talking to the camera about the app... definitely not my most articulate vox pox! 





About Givaudan
Givaudan is the leading company in the fragrance industry. The artistry of our perfumers interprets fashion moments into fragrance appeal. Our perfumery team is the largest in the industry. Our talents extend across both fine fragrance and perfume for consumer products. Iconic household and personal care products are fragranced with the same dedication as designer brands, their scents uplifting everyday tasks. www.givaudan.com

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