Thursday, 22 May 2014

Drop Dead Clothing X Itchy and Scratchy


Sheffield's premier casual wear brand Drop Dead announces the launch of their latest fun collaboration, The Itchy & Scratchy Show Collection.  Inspired by the brand’s original Kitty Mascot logo and years of watching The Simpsons, Drop Dead has developed a collection featuring the iconic characters Itchy & Scratchy. The Simpsons inspired capsule collection uses a mix of classic Itchy & Scratchy illustrations, alongside Drop Dead’s eye for detail, unique fits, prints and washes.  From hoodies and t-shirts to leggings and a holdall, this range has everyone covered. I personally have my eye on the grey sweater top right...it's definitely love. 


Growing up watching The Simpsons, working together on this project was a no brainer,” says Oli Sykes, founder of Drop Dead. “The dark humour in Itchy & Scratchy can already be seen in Drop Dead designs past and present.
The Drop Dead X Itchy & Scratchy Collection is available exclusively on the 31st of May in-store in London at Drop Dead, 8 Kingly St, Soho, W1B 5PQ. The collection will be also be available online at www.dropdead.co from Monday 2nd June and in-store in Sheffield at Drop Dead, 4A Rutland Way, S3 8DG. *dates subject to change, check blog for details.

Sadly I won't be able to attend the press preview on the 30th as I will be watching Katy Perry at the O2... I know, poor me!!

I reckon this is going to sell out fast so make sure you keep your diary free to either head down to the stores or log on to the website!

Can't wait to see what collaboration they'll come up with next! 
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